Rights-holder Partnerships

We support you to maximise the value of your rights and create new revenue streams by:

  • Optimising your approach by structuring and packaging your commercial rights
  • Determining the current market value of your property
  • Assessing the viability of your business plans to support growth in existing and new territories
  • Procuring new business partners
  • Developing a holistic communication plan with supporting sales narrative

Content Partnerships

We partner with content and broadcast entities to advise on the following strategic areas:

  • Supporting on content acquisition and distribution, including syndication approaches
  • Providing data on the cost and availability of content by market or property with direct access to key sellers
  • Assisting in negotiating and securing media rights across all platforms, from tender strategy to contract finalisation

Brand Partnerships

We partner with brands to support their strategy through ongoing sponsorship and partnership initiatives, by:

  • Advising on the most suitable rights or property alignments within sport and entertainment
  • Securing brand partnerships through direct access to decision makers and negotiating the deal
  • Providing go-to-market strategies for sponsorship activations ensuring they deliver the desired brand impact
  • Delivering post activation analysis and ROI

Investor Partnerships

We partner with private equity and investment firms, to create a tailored approach for their sports portfolios – unlocking synergies and maximising return through:

  • Identifying credible investment opportunities in sports and entertainment sectors
  • Providing a detailed market landscape assessment to support due diligence
  • Advising on the most suitable capital provider for handpicked rightsholders
  • Providing analysis and evaluation of commercial agreements, budgets and investment strategy to mitigate risk