Akshay Morzeria, Author at SB Consulting

CC LAB – ‘Tennis on the Track’ event format

We are currently advising CC Lab on their new global event format that will bring tennis to iconic racetracks. The intial event will launch at the iconic Imola circuit, 23rd May 2023. SB Consulting are assisting with the commercial strategy,…

Akshay MorzeriaJuly 27, 2022

Case Study

IOMTT – A Digital-First Broadcast Strategy Review

We were approached by the Isle of Man TT (IOMTT) to conduct an independent evaluation of the new commercial and digital broadcast strategy, for their keystone event before submission to the local government. Our review and evaluation focused on their…

Akshay MorzeriaJuly 27, 2022

Case Study

J.League – Betting rights research

Our commissioned report gave a comprehensive overview of the sports media-rights landscape, with a focus on the historical growth of betting streaming rights. Our assesment included detailed analysis on the major competitors and the respective business and commercial models, along…

Akshay MorzeriaJuly 19, 2022

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Akshay Morzeria

CC LAB – ‘Tennis on the Track’ event format

IOMTT – A Digital-First Broadcast Strategy Review

J.League – Betting rights research

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