And the commercial landscape continues to change. Global marketing agencies and primary IP holders look for ways to diversify their business models through investment and distribution. Partnerships and joint ventures are becoming increasingly common, especially with the increasing viability of the sector for financial investors and VCs.

These changes require sports organisations to adapt commercially, and the use of data driven analysis and validated advisory services has become a core requirement.

Launched in 2020, SB Consulting recognised the need for the use of accurate data and analytics as the basis for their advisory service – with a team that not only bring a wealth of experience, but a true passion for sport. A clear understanding around the complex dynamics of a global industry, and by keeping their fingers on the pulse of creativity and modernisation in sport enables them to provide an expertise that any investor and organisation can leverage to unlock a strategic advantage.

We put our clients at the heart of what we do – when taking on a project we focus on understanding the core issues and then provide a solution-based approach along with ongoing advice and support. Using a wide range of data, analysing future trends, and rounded off with our combined years of sports industry experience our goal is to facilitate better decisions and long-term growth.